People’s Behaviours Change as Technology Advances

Talk about how time flies… Just a few years ago, Domino’s Pizza have implemented online ordering for their pizza. It’s simply so convenient, and we’re so used to it that it’s hard to imagine how we survived without online ordering prior to the release of this service! The e-marketing business is growing for all industries around the world. 50 years ago, who would have thought a machine called a “computer” would be invented, let alone the fact that nearly every home has a computer in today’s world?

The 2009 news article below mentions “customers will soon be able to track orders on iPhones.” Wow… isn’t it normal nowadays that we can do absolutely EVERYTHING on our smart phones? As technology advances, people become more demanding and want everything FAST… consequently, people are now becoming less patience than people were 50 years ago.

Online pizza orders boost Domino’s profit
August 19, 2009 (Courier Mail)

Domino’s Pizza profit up by 30 per cent
Online pizza orders are driving growth

DOMINO’S Pizza expects to grow profit this year by up to 15 per cent, after posting a 29.7 per cent jump in 2008/09 profit.
NEW stores, a revamped menu and online pizza orders have helped boost profits at Domino’s Pizza, the company says.
The chain expects to grow profit this year by up to 15 per cent, after posting a 29.7 per cent jump in 2008/09 profit.
Domino’s (dmp.ASX:Quote,News) is now the number one food and beverage retailer online in Australia, with 22.5 per cent of sales being generated online.
Customers will soon be able to track their pizza orders using their iPhone, said CEO Don Meij.

The company will also add another 40 to 50 new stores to its retail chain during this year and expects another 15 per cent profit growth this year.

Net profit for the year was $15.35 million, up from $11.83 million on strong network sales growth of 14.4 per cent to $676.4 million.

Strong performances online and across the Australasian and European markets buoyed the 2008/09 result with new menus in Australia boosting same store sales growth to its highest level in six years.

Domino’s added 35 stores to its network during 2008/09, bringing the total number worldwide to 776, including 439 in Australia and 77 in New Zealand.

A strong balance sheet and cash flow mean it has cancelled its dividend reinvestment plan and won’t need to tap capital markets for fresh equity, Mr Meij said.

Online orders are now 22.5 per cent of total sales and that is likely to grow as the company prepares to spend between $15 million to $20 million capital expenditure, including IT upgrades and store refurbishments.

Customers will soon be able to place and track orders using an iphone, Mr Meij said.

Read more: http://www.news.com.au/business/online-pizza-orders-boost-dominos-profit/story-e6frfmbi-1225763718409#ixzz1G0nTQzAd